Quote:
Originally Posted by rwsaunders
They haven’t been the same since they started calling a gilet a vest on their website and the models in the photos went from being grizzled Euro hardmen riding in the worst conditions, to under nourished waifs attempting to stage snowball fights in their Summer shoes…bring back the mystique. Fwiw, I have a collection of their Brevet jerseys, Winter jerseys and older Winter shells…good stuff.
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This-
There has been a change in the corporate message.
Some of their kit has served me amazingly well-
I still wear their original knee warmers and classic jersey. I would buy that in a heartbeat.
All the sales and all the different lines flooded the market.
In order to sell high end well, exclusivity and limited numbers of production are part that formula. That has not been Rapha as of late. They need to reset their expectations on their total addressable market.
Love their stuff- I buy it when on sale. Their core bibs have been amazing along with the pro set I have.
I hope they find success again.